For digital products to be successful, the entire team needs to understand user goals, motivations, and behaviors. Our hands-on, highly-interactive user experience workshops show your teams how to conduct user research, provide value through digital products, and continually measure and optimize the user experience to demonstrate a return on investment.
UX Strategy for Successful Digital Products
1 or 2 days
Your team is creating digital products—web apps, mobile apps, or websites—but you’re not yet involving the end user in your design and development process. Your digital products can lead you to sustainable success or be your Achilles heel. That’s because the name of the game is the user experience (UX). And it’s impossible to provide a successful UX without a UX strategy.
After this workshop, you and your team will walk away with a clear roadmap of what is needed to make sure your customers and prospects are getting what they want and need from your website and apps, and you are meeting your business goals. You will:
Discover how to quickly validate ideas.
Learn what research is needed to get vital insights.
Find out how to test ideas using relevant UX patterns.
Learn how to develop UX metrics that will help you improve your product.
Create the best way to communicate ideas to internal and external resources.
How to Conduct Usability Studies
1 or 2 days
A usability study determines how well a user can perform a task or set of tasks on a website, app, or even a smartwatch or car navigation system. Usability studies not only uncover user experience roadblocks, they provide insights into what your customers find helpful and valuable. As a result, usability studies mitigate risk in product development, as well as reveal opportunities to provide added value to customers.
This workshop takes you step-by-step through the process of how to design, conduct, and take advantage of the results and insights from a usability study. Each attendee will conduct a usability study during the workshop. You will learn:
How to design and conduct a study.
How to utilize study insights to improve your digital product.
How to present findings to stakeholders.
How to combine analytics and usability studies.
Creating Voice Through Content
1 or 2 days
What is the voice of your digital properties? Are you engaging different personas who make up your target audiences? Do people immediately understand what value you provide so they can take action? Is the writing engaging and clear?
Our content workshop will help your team:
Create a message platform that reflects your customer needs.
Write instructions that minimize customer service intervention.
Optimize product and service descriptions to drive sales.
Write content that promotes customer engagement.
Test for the tone of your content.
Measure the effectiveness of your content to demonstrate a return on investment.
UX Goals and Metrics: How to Measure the User Experience to Demonstrate a Return on Investment
1 or 2 days
The best way to create digital products with great customer experiences is to follow a cyclical process where your team observes users interacting with your product, measures the results, and then improves the product. Using this process, your team can align user goals with business goals, as well as demonstrate a return on investment.
During this workshop, we’ll help your team:
Set user experience goals that are tied to business goals.
Identify what can be measured that indicates you’re making progress towards those goals.
Understand what the process of observing, measuring, and improving looks like and how to incorporate it into your digital product design and development process.
Learn how these metrics can be used to inform the roadmap for your digital product, as well as demonstrate a return on investment.